PRIVACY POLICY

1. Who we are

SG Datalytics ("we", "us", "our") is a data marketplace based in Accra, Ghana. We warehouse, curate, and sell high-quality datasets across multiple sectors. Our registered address is Ashalley Botwe New Town, P.O. Box MD 500, Madina – Accra, Ghana.

For any privacy-related enquiries, contact us at info@sgdatalytics.org or call +233 264 077 889.

2. Data we collect

We collect the following categories of personal data:

• Account information: Name, email address, organisation, role, and contact details provided when you register, subscribe, or contact us.
• Transaction data: Subscription plan, payment history, and invoicing details.
• Usage data: Pages visited, datasets browsed and downloaded, time spent on the platform, and device/browser information collected via Google Analytics.
• Communications: Messages you send through our contact form or by email.

3. How we use your data

We process your personal data for the following purposes:

• To provide and manage your subscription and dataset access.
• To process payments and send invoices.
• To respond to your enquiries and provide customer support.
• To send service-related communications (e.g., new dataset releases, plan updates).
• To improve our platform, content, and user experience through analytics.
• To comply with legal obligations under Ghanaian and applicable international law.

4. Legal basis for processing (GDPR)

For users in the European Economic Area, we process personal data under the following legal bases:

• Contract: Processing necessary to deliver our subscription services.
• Legitimate interest: Improving our platform, analytics, and fraud prevention.
• Consent: Marketing communications, which you can opt out of at any time.
• Legal obligation: Compliance with applicable laws and regulations.

5. Cookies and analytics

We use Google Analytics to understand how visitors use our site. Google Analytics collects data such as pages visited, session duration, browser type, and approximate geographic location. This data is anonymised and aggregated.

You can control cookies through your browser settings. Disabling cookies may affect your experience on our platform. We do not use cookies for targeted advertising.

6. Data sharing

We do not sell your personal data. We may share data with:

• Payment processors: To handle subscription payments securely.
• Analytics providers: Google Analytics, for aggregate usage insights.
• Legal authorities: When required by law or to protect our rights.

7. Data retention

We retain your personal data for as long as your account is active or as needed to provide services. If you cancel your subscription, we retain basic records for up to 24 months for legal and accounting purposes, after which they are securely deleted.

8. Your rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your personal data ("right to be forgotten").
• Restriction: Request that we limit how we process your data.
• Portability: Request your data in a machine-readable format.
• Objection: Object to processing based on legitimate interest.
• Withdraw consent: Withdraw consent for marketing communications at any time.

To exercise any of these rights, email us at info@sgdatalytics.org. We will respond within 30 days.

9. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or alteration. These include encrypted connections (HTTPS), secure server infrastructure, and restricted access controls.

10. International transfers

Your data may be processed in Ghana and, where necessary, transferred to service providers in other jurisdictions. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place in accordance with GDPR requirements.

11. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

12. Contact

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us:

SG Datalytics
Ashalley Botwe New Town, P.O. Box MD 500, Madina – Accra, Ghana
Email: info@sgdatalytics.org
Phone: +233 264 077 889